Instead of aiming verbal broadsides at Governors, Senators or his rivals for President, Donald Trump now has a new foil – the PGA Tour – which has announced that it is taking a golf tournament held at a course that Trump owns in Florida and moving it to a site next year in Mexico.
Yes, the guy who rails against illegal immigration from Mexico, who has called out companies that are moving their operations from the U.S. to Mexico, is now losing a big name tournament to a golf course that’s South of the Border.
You can’t make this stuff up.
“Trumped: PGA Tour event at Doral headed for Mexico City,” read one headline, as even my kids immediately recognized the irony of the decision by the PGA.
“Dad, what about the wall?” my seven year old said.
As you might imagine, Trump was not pleased.
“You vote for Donald Trump for President,” Trump told a crowd in California, “this stuff is all going to stop.”
The reason for the move was simple – Cadillac – which had sponsored the tournament at Doral, did not renew that contract.
So, the PGA went looking for a new venue.
While PGA officials denied that politics was at play with the move, PGA tour chief Tim Finchem acknowledged that part of the problem may have been finding a sponsor that wasn’t spooked by Trump.
“Donald Trump is a brand, a big brand, and when you’re asking a company to invest millions of dollars in branding a tournament and they’re going to share that brand with the host, it’s a difficult conversation,” Finchem said.
The irony of switching from a course owned by Trump to one in Mexico wasn’t lost on some PGA Tour players.
“It’s quite ironic that we’re going to Mexico after being at Doral,” Rory McIlroy said. “We just jump over the wall.”
And in the process, the PGA gave Donald Trump a new talking point.
“This decision only further embodies the very reason I am running for President of the United States,” Trump said.
The reaction on social media was about what you would expect from the voters.
“I love watching PGA on TV and will stop as of this announcement,” one guy said on my Facebook page. “Shameful moving jobs to Mexico.”
“The Blue Monster is an iconic venue. It is sad that politics has to get in the way,” another wrote.
But there were also some who mocked Trump for not doing more to keep the event in the U.S.
“Why didn’t Trump make one of those amazing deals he keeps saying he can make?”